Mark Ritson – Mini MBA in Marketing

Our modules

Get immediately download Mark Ritson – Mini MBA in Marketing

Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

Module 1

Market Orientation

customer focus / business culture / predictive marketing

Module length: 45 mins

Readings: 4

Study time: 2 hrs

Module 2

Market Research

research design / qualitative methods / quantitative methods / backwards market research

Module length: 40 mins

Readings: 4

Study time: 2 hrs

Module 3

Segmentation

market mapping /demographics / firmographics / behavioural

Module length: 47 mins

Readings: 4

Study time: 2 hrs

Module 4

Targeting

strategic decisions / mass marketing / target segment portraits / targeting criteria

Module length: 41 mins

Readings: 4

Study time: 2 hrs

Module 5

Positioning

brand position / articulation / disruptive execution / perceptual maps

Module length: 53 mins

Readings: 6

Study time: 2 hrs

Module 6

Objectives

Purchase funnel / The right objectives / Strategic decision making

Module length: 44 mins

Readings: 4

Study time: 2hrs

Module 7

Product

product creation /product assessment / NPS scores

Module length: 53 mins

Readings: 4

Study time: 2 hrs

Module 8

Price

Price settings / Using quantitative models to set a price / Discounting and price wars

Module length: 42 mins

Readings: 4

Study time: 2 hrs

Module 9

Integrated Marketing Communications

The S curve / Profitability matrix / Price setting / Elasticity

Module length: 45 mins

Readings: 4

Study time: 2 hrs

Module 10

Distribution

Omnichannel / Direct vs indirect channel models / D2C sector

Module length: 50 mins

Readings: 5

Study time: 2 hrs

Marketing

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Check out the detailed schedule of the upcoming instalments.

Your Professor

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter